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Video content is at its absolute cheapest to make, but it may not be cheap enough. Some may argue that video content is unsustainable.

Video Content Can Be Sustainable with the Right Production Team

Video content has not always been relatively affordable to produce. Back in the early days of the mainstream Internet, video content was a bit of a rarity. Firstly, it was costly. Secondly, the technology just wasn’t there to make a quick and easy video. The last bit is also important. The Internet couldn’t keep up for most people.

The earliest days of YouTube were wonky and awkward. It took technology, in both the video creation end and the Internet performance end, to marry video content to the web. The world never looked back.

Is Current Video Sustainable?

Unfortunately, there may be a problem with the current video movement. The trend is certainly towards video content or straight visual advertisements. The vast majority of media buying revolves around scooping up potential video spots. Television has already presented the power of video content decades before, and it will certainly continue to do so for decades further.

 

Video content is at its absolute cheapest to make, but it may not be cheap enough. Some may argue that video content is unsustainable. The argument essentially boils down to how affordable a regular person can make a single video with a good quality. Is it as easy to make a video as it is to make a written article? Some may argue that it is a lot harder to make an article (particularly a good one). Others argue that there is no competing with the editing needs and other aspects that derive from video content.

Quality and Time

The argument may also be moot because it always depends on quality. It takes a long time to make a good video. It also takes a long time to make a good article. These matters rely on quality, whether it is the hand of a solid writer with a clear message or the work of a production team with a savvy editing hand.

With the right production team, web video content is absolutely sustainable. The team needs to be good at their job. They need to understand how elements of outdoor advertising apply to video advertising, and what this means for media placement.

It isn’t enough to make a good video. It also isn’t enough to make a cheap video. It is enough, however, to make a video that fits the tone, works towards a goal, and enhances the overall media buying experience. Video content can be streamlined. It is only a matter of finding the right team.